In 2026, a strong digital presence is no longer a luxury for Filipino small businesses—it’s a survival requirement. However, for a local entrepreneur, the price of a website can feel like a moving target, with quotes ranging from the price of a smartphone to the price of a mid-sized sedan.
This guide breaks down the current costs of website design in the Philippines to help you budget effectively for the year ahead.
Table of Contents
Quick Summary: Website Design Cost Estimates (2026)
If you are looking for a ballpark figure, here is what most small businesses in the Philippines are paying in 2026:
| Website Type | Estimated Cost (One-time) | Best For |
| Basic/Brochure | ₱15,000 – ₱45,000 | Cafes, local services, portfolios |
| Professional/Business | ₱50,000 – ₱120,000 | Growing B2B companies, agencies |
| E-commerce Store | ₱70,000 – ₱250,000+ | Retailers, online shops |
| Custom Web App | ₱300,000+ | Booking systems, niche platforms |
1. Factors That Drive the Cost
Why is there such a huge gap between ₱15k and ₱150k? In the Philippines, the cost is rarely about the “code” and mostly about the labor and strategy involved.
Platform (CMS): Using a template on WordPress or Wix is significantly cheaper than a custom-coded React or Next.js site.
Complexity & Features: A simple contact form is standard. But if you need a real-time booking calendar, automated shipping calculators, or a multi-vendor marketplace, expect the price to climb.
UI/UX Design: In 2026, “mobile-first” is the bare minimum. Premium pricing often includes custom Figma prototypes and user-experience testing to ensure visitors actually convert into customers.
Content & Copywriting: Many small businesses forget that someone has to write the text. Professional SEO-optimized copywriting can add ₱1,500 to ₱5,000 per page.
2. Freelancer vs. Agency: Which Should You Choose?
Hiring a Freelancer (₱15,000 – ₱60,000)
The Philippines has a massive pool of world-class freelance talent.
Pros: Highly affordable, direct communication, and flexible working hours.
Cons: You are dependent on one person. If they get sick or “ghost” the project, your site stalls.
Best for: Startups and micro-businesses with a limited budget.
Hiring a Digital Agency (₱80,000 – ₱300,000+)
Agencies provide a team that usually includes a Project Manager, a Designer, a Developer, and an SEO Specialist.
Pros: Better accountability, structured timelines, and a more “holistic” approach to your business goals.
Cons: Higher overhead costs mean higher service fees.
Best for: Established SMEs ready to scale and requiring long-term support.
3. Recurring Costs (The “Hidden” Fees)
The initial design fee is just the beginning. To keep your site live and secure in 2026, you must account for these annual/monthly expenses:
Domain Name: ₱800 – ₱2,500 per year (depending on if you use .com or .ph).
Web Hosting: ₱3,000 – ₱12,000 per year for standard small business hosting.
SSL Certificate: Often free with hosting, but “Premium” SSLs can cost ₱2,000+ annually.
Maintenance Retainer: ₱3,000 – ₱10,000 per month for security updates, backups, and small edits.
4. How to Save Money Without Sacrificing Quality
Phase Your Project: Start with a “Minimum Viable Product” (MVP). Build a 5-page site now and add the e-commerce functionality next year.
Prepare Your Assets: Have your photos, logos, and text ready before you hire a designer. “Waiting for content” is the #1 reason projects go over budget.
Choose Local: While foreign agencies charge in USD (which can be 3x more expensive), local Filipino agencies understand the local market and offer competitive PHP rates.
Conclusion
A website is an investment, not an expense. In the Philippines, a ₱20,000 website that brings in zero leads is more expensive than a ₱100,000 website that doubles your sales.
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